Leading global communication and gamification research — shaping how the world learns, creates, entertains, and connects.
At the Institute for Communications and Gamification Research, we pioneer advancements in game-based learning, social media content creation, mainstream entertainment, and public relations. Our mission is to bridge innovative research with practical application, empowering individuals and organizations to communicate effectively and engage meaningfully.
We explore gamification to enhance educational experiences, making learning engaging and effective for all ages.
Our research delves into trends and strategies, helping businesses create compelling content that resonates.
We analyze and contribute to entertainment innovation in film, TV, and digital media.
We develop strategies enhancing communication and trust between organizations and stakeholders.
Objectives guiding iComGam's work through 2030, with live progress tracking.
Our gamified learning experiences, from pilot studies to full launches.
A gamified detective game training high schoolers in media literacy and fact-checking through 2-minute challenges.
Media Literacy, Fact-Checking View Prototype →An investigation game for 11–13 year olds exploring Framing Theory through the Double Life of Lisa case.
Research and Innovation View Prototype →A choose-your-own-chaos crisis comm simulator with an adaptive Flow Engine and AI mentor GeeCee.
Crisis Communications, Media Training View Prototype →Peer-reviewed and pilot research on communication and gamification.
Associated with Universiti Putra Malaysia. Building digital resilience against misinformation, disinformation, and deepfakes.
SDG 4, SDG 8, SDG 9Exploring Goffman and Entman's Framing Theory with 11-13 year-olds through detective-style investigation.
SDG 4, SDG 8, SDG 9Closing the gap between textbook theory and real-world pressure using adaptive, behavioral-psychology-driven simulation.
SDG 4, SDG 9Evidence from nine American sitcoms across three production eras, examining how brand integration is woven into storytelling over time.
A clinical and media-theoretical evaluation of mental health, trauma, and therapeutic accuracy in the Marvel Cinematic Universe.
Demos, teasers, and behind-the-scenes from the iComGam team.